The objective is to carry out a show where the usefulness of prints that graphically represent the importance of being more sustainable, combined with Zero Waste pattern-making and clothing techniques, is demonstrated. It will be of its kind that includes textile designers, pattern makers and couturiers in sustainability as the main axis of the attractiveness of creation in fashion.

Fashion Alive is a platform dedicated to the development and promotion of zero waste pattern-making and fashion design. The competition is about the production aspects through pattern-making and tailoring methods or Zero Waste creativity, and the design of topographically inspired prints that communicate the effect of pollution and overuse of resources on the planet.

Fashion Alive is not a conventional runway show. It is based on performance art, aimed at demonstrating that the Zero Waste Fashion method is at the forefront of fashion, by incorporating a display of models and professional dancers accompanied by a video-mapping art installation.

The main objective is to create a fashion show that demonstrates the usefulness of prints that graphically represent the importance of being more sustainable, combined with Zero Waste pattern-making and tailoring techniques. It is the first fashion show that includes textile designers, pattern makers and couturiers at the center of sustainable fashion creation.
Fashion Alive is defined by its mission to disseminate and diversify sustainable printing and patternmaking methods that result in original yet commercial garments. These expermiental methods are guided by an intuitive approach, establishing new relationships between the body and its vestibilities, without sacrificing the main functionalities of clothing.

Applications are open to professional, amateur and self-taught designers of any age. Contestants must be aware of the devastating effects of fast-fashion on our planet, and be willing to contribute to promoting a more sustainable fashion industry through print designs aimed at generating awareness on this issue.

All designs must follow Zero Waste Fashion methods. You can freely select your theme and inspiration, however only designs in black are accepted.  Original and/or previously made designs may be submitted, as long as they follow the established guidelines. Each contestant must submit a minimum of 1 design and a maximum of 10.
Menswear, womenswear and unisex designs are accepted. Children’s designs are not

The project is  carried out by CREAMODITE, with the support of Creative Europe (and project partners) and the collaboration of El Ateneo de Madrid. The creative director of the FASHION ALIVE performance catwalk with videomapping will be the firm Maison Mesa.

The application deadline is 20.10.2022 at 22:00. Following selection, the prototyping deadline will be 20.02.2023.The runway show on 19.05.2023 in El Ateneo, Madrid.

The Fashion Alive show will be taking place in Madrid on 19.05.2023. Participation in the Fashion Alive Runway Show is free of cost for the finalists. Please refer to the Zero Waste Fashion Design Competition document for more information.

Download competition document here, and registration form here.