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Embracing a Sustainable Future

The FASHION ALIVE Best Practise Guide I

The fashion industry stands at a critical juncture, where the urgency for sustainable practices is more pronounced than ever. The FASHION ALIVE project addresses this challenge head-on with its "Best Practise Guide for Sustainable Fashion." This comprehensive guide offers innovative solutions, from collaborative models and zero-waste design techniques to upcycling and preserving cultural heritage.

In today’s fast-paced world, the fashion industry faces increasing scrutiny over its environmental impact. As the call for sustainable practices grows louder, the FASHION ALIVE project stands at the forefront, offering a beacon of hope. 

Our recently published “Best Practise Guide for Sustainable Fashion” encapsulates the collective efforts of academia, designers, and industry professionals dedicated to transforming the fashion landscape.

Understanding the Challenge

The fashion industry’s current linear economic model, characterized by rapid production and disposal, has led to significant environmental degradation. Fast fashion, with its emphasis on quick turnover and inexpensive clothing, contributes heavily to resource depletion and waste accumulation. The need for a paradigm shift towards sustainability is urgent and undeniable.


The FASHION ALIVE project, supported by partners CREAMODITE, UNICAMPANIA, and UMINHO, aims to address these pressing issues through innovative and collaborative approaches.

By focusing on pre-consumer waste prevention, post-consumer waste management, and the preservation of cultural heritage, the project offers a multifaceted solution to the sustainability challenge.

Our comprehensive guide outlines key strategies and findings, providing a roadmap for sustainable practices in the fashion industry. Here’s a glimpse into the core elements of our guide:

1. Collaborative Models for Sustainability

Our project emphasizes the importance of collaboration across various sectors.

By engaging local communities, academic institutions, and industry professionals, FASHION ALIVE fosters a unified approach to sustainable fashion.

This collaborative spirit is essential for developing and implementing effective sustainability practices.

2. Addressing Waste Production Proactively

One of the most significant challenges in fashion is the reduction of waste. Traditional patternmaking processes often result in considerable textile waste. The guide advocates for Zero Waste Fashion, a method that redefines design processes to prioritize material preservation.

By integrating creative design techniques such as body grids, subtraction cutting, and origami-inspired folds, designers can significantly reduce waste at the pre-consumer stage.

3. Weaving in the Past for a Greener Future

Sustainability isn’t just about reducing waste; it’s also about preserving cultural heritage.

The guide explores how traditional manufacturing techniques, which are often more sustainable, can be revitalized and integrated into modern fashion practices.

This approach not only honors cultural traditions but also promotes longevity and sustainability in fashion design.

4. Revitalizing Fashion through Upcycling

Upcycling, a cornerstone of circular fashion, transforms discarded materials into valuable products.

By repurposing fabric scraps and used clothing, upcycling reduces waste and fosters innovation.

The guide highlights successful upcycling methodologies developed by UMINHO, showcasing how creativity can turn waste into fashionable, sustainable garments.

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