Fashion Film 2023
March 18, 2024
A hybrid lifestyle that spans several genres…
Our commitment? To promote sustainable fashion and its future, and in addition to developing our portfolios, we developed
SLOW FASHION
WHY SLOW AND STEADY WINS THE RACE
Learn about the Slow Fashion movement and how it's transforming the fashion industry. Unlike fast fashion, which prioritizes quick production and low cost, Slow Fashion values quality over quantity, and seeks to create sustainable and long-lasting products. Discover how you can identify Slow Fashion principles and make a positive impact on the fashion industry.
FAST VS SLOW
It is a well known fact that the fast-paced rythm adopted by the fashion industry leaves a trail of waste and harm in its wake.
Enter Slow Fashion – a sustainable philosophy that is revolutionizing the way we think about clothing. But what exactly is Slow Fashion?
Slow fashion is more than a trend, it is a philosophy that invites us to think and conceive fashion from a conscious, ethical, and respectful search with the environment, workers and consumers.
It proposes to think, design, manufacture and consume consciously to promote care in the processes, the quality of life of the people involved in the creation of products, as well as the quality and durability of products with the aim of making them sustainable and enduring.
In short, slow fashion is the opposite of fast fashion. It encompasses an awareness and approach to fashion that considers the processes and resources needed to manufacture clothing.
SLOW FASHION ORIGINS
The concept of slow fashion appears as a response to fast fashion.
Its proposal lies in providing an alternative to the mass production model, based on slowing down to make responsible use of resources and the socio-environmental impacts of objects.
These changes apply not only to designers or producers but also to consumers, proposing new manufacturing systems, but also new systems of consumption.
With objectives such as durability, quality, de-acceleration, as well as care in the processes we can find some identifiable principles of Slow Fashion.
– Durability: Quality with the objective of extending the longevity of garments.
– Deceleration in the production chain: slower and more responsible production and reinventory times.
– Fair wages and ethical conditions
– Carbon footprint reduction targets and measurements
– Waste reduction and resource optimization through integrated systems, circularity principles or methods such as Zero Waste.
– Limited and temporary productions.
SLOW FASHION PHILOSOPHY
Slow fashion rethinks and puts into perspective the great problem of the excesses of fast fashion.
– Durability: Quality with the objective of extending the longevity of garments.
– Deceleration in the production chain: slower and more responsible production and reinventory times.
– Fair wages and ethical conditions
– Carbon footprint reduction targets and measurements
– Waste reduction and resource optimization through integrated systems, circularity principles or methods such as Zero Waste.
– Limited and temporary productions.
This new philosophy allows us to act in a more empathetic way to revalue the resources we have and achieve a positive impact.
The Fashion Alive project is dedicated to the development and promotion of zero waste pattern-making and fashion design, for a more sustainable, and enduring future.
Follow us, and keep up to date on the most recent developments as we inch closer towards the Fashion Events, which will be taking place in three different countries across Europe.
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