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ZERO WASTE FASHION PERFORMANCE

CREAMODITE

01.06.2023

The ZWF collection represents the forefront of sustainability. To convey this message, we decided to break the barriers of the traditional runway to communicate in a striking way. Read the full report on Fashion Alive Madrid Day 2

ZERO WASTE FASHION

Zero Waste Fashion is a design methodology developed by Creamodite that rethinks conventional design and patternmaking to tackle pre-consumer waste production.

The Zero Waste Fashion collection, showcased at Ateneo de Madrid on May 19, is the result of a 5-year study of design methodologies by designer Gisela Fortuna, director of CREAMODITE.

Maison Mesa joined in 2022 as creative director to revise the designs of the new generation of sustainable fashion and textile designers who participated in the Zero Waste Fashion design and Print Design contests organized by CREAMODITE.

PERFORMANCE

FASHION ALIVE MADRID was not a conventional runway show, in which models paraded designs on a catwalk.

Instead, it was envisioned as a performance, deconstructing the traditional catwalk concept by incorporating urban and ballet dance performers, models and an innovative light show installation.

The end result was a disruptive and innovative visual display, channeling the power of artistic expression as an engine to engage the audience in the importance of sustainable fashion.

WATCH THE PREVIEW

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EFFICIENT AND EFFECTIVE WASTE MANAGEMENT AND RECYCLING ✨✨

It's a sobering fact: 87% of the materials used in clothing production ultimately find their way to landfills or are incinerated. Less than 1% of these materials are recycled into new garments. This staggering statistic highlights a critical challenge facing the fashion industry today: efficient and effective waste management and recycling 🌏✨

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Instagram post 18056934958470541

Instagram post 18056934958470541

Creamodite’s research on sustainable fashion wil

Creamodite’s research on sustainable fashion will be presented in a runway-performance format on May 19, 2023 at El Ateneo in Madrid. It will not be a conventional fashion show, in which models simply parade designs on a catwalk. Instead, it will be a performance that deconstructs the traditional catwalk concept, by incorporating street performers, dancers and a lightshow performance installation. This results in a disruptive and innovative visual display, channeling the power of artistic expression as an engine for change in society. #fashionalive #zero waste #zerowastefashion #performance #sustainablefashion

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Creamodite’s research on sustainable fashion wil

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Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

Fashion Alive is a European project with Italy, Po

Fashion Alive is a European project with Italy, Portugal, Spain and Austria. . Creamodite is a non-profit Association dedicated to the development and promotion of art and design in Madrid. In our 2023 catwalk performance we will present Zero Waste Fashion pattern and fashion design collections. Through the use of unique methods and approaches in creating designs through sustainable project thinking.

@creamodite @fashion_alive_22 @maisonmesa @zero_waste_fashion_spain @coach4models @kristenwiccephotographer @famaagency @mgmmakeuohairagency

#diseñosostenible #fashionalive #modasostenible #zerowaste #zerowastefashion.

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