Fashion Alive

Search
Close this search box.

CIRCULAR FASHION PERFORMANCE

UMINHO

Uminho's Circular Fashion collection was displayed in an innovative performance format at IDEGUI Guimaraes. It was a memorable event celebrating the development of strategies to up-cycle post consumer waste into fashionable and avant garde designs

CIRCULAR FASHION COLLECTION

Inspired by the theme «Powered by change», within the concept of circular fashion, Uminho created a conceptual mini collection based on garments from garments “sleeping” in the closet or at the end of their life cycle (post-post consumption disposal) of PhD students.

The requirements for selecting the pieces to be re-signified were that they somehow have emotional connection with the designers who worked it, in order to be redesigned without somehow undergo a re-design without completely losing their original identity.

PERFORMANCE

UMINHO showcased their collection at Design Institute of Guimaraes. Located in the area of Couros – the heart of the tanning and leather goods manufacture in North Portugal, the selected location told a story of transformation: from its original use as a factory, now rehabilitated into a centre for innovation, technology and education.

The performance was planned combining inclusive models, performers and digital engagement strategies to raise awareness about how most garments’ end-of-life cycle is in landfills. 

FASHION ALIVE EXHIBITION

The second leg of the events also offered a small selection of Creamodite and Ucampania’s collections, to engage the audience in the project developments and bring attention to the other project events. 

WATCH THE FULL VIDEO

spread the word

Zero Waste Fashion

Fashion Alive is a project dedicated to sustainable fashion. It was born from the spirit of collaboration between people, companies and Universities in the

Read More »

Zero Waste Fashion

Fashion Alive is a project dedicated to sustainable fashion. It was born from the spirit of collaboration between people, companies and Universities in the

Read More »