According to Ellen MacArthur Foundation (2020) consumers are responsible for 20% of the environmental impacts.
In a world ruled by demand and offer, consumers are also responsible for the environmental deterioration of our planet. The accelerated consumption and disposal of low-cost garments and products with no consciousness of the real social an environmental cost plus, the bad care of our products, are some of the actions that we can change to mitigate our impacts.
According to Fashion Revolution, 25% of the fashion industry carbon footprint, comes from the bad care that we give to our clothes.
Low-cost fashion is normally fabricated with low quality materials and unethical practices; therefore, they have a short duration. Nonetheless, in many cases, we don’t take the right care of our garments.
The right use and care of our clothing has an enormous potential to reduce carbon emissions. During the “Copenhagen Fashion Summit de 2020” simple actions for consumers to support the fight for climate change were mentioned.
Here are some of them:
Another area of opportunity are recycled textiles.
According to the report “A New Textiles Economy: Redesigning Fashion Future” (2017), around 500 bill USD are lost every year due to the underuse of clothing and the lack of its recycling.
Stablishing better consume habits, or mechanisms that permits to reinsert products in the chain of value is necessary. Nonetheless, to make this happen consumers, enterprises, brands, manufacturers, and producers as well as governments must be aligned and work together so we can implement significant changes for a right transition.
¡Don´t wait anymore! through responsible consumption and the right care we can make big changes. Small and simple actions such as improving the way we choose, care, and buy clothes is a great way to start. Follow the care labels of our garments can also signify huge impacts in the long run.
The Fashion Alive project is dedicated to the development and promotion of zero waste pattern-making and fashion design, for a more sustainable, and enduring future.
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