Landmark carbon footprint: 0.0kg CO2e carbon footprint
Industry average landmark 14 kg CO₂e average
This is one small footprint for a shoe, and a big step for the shoe industry. So, Allbirds is opening about its most recent shoe, in order to invite others to follow in its footsteps.
The brand Allbirds has created the world’s first net zero carbon shoe, called the M0.0NSHOT. A design made to reimagine the way fashion makes products.
The creation of this shoe started with SweetFoam®, its first carbon negative material, made in 2018 and in the new foam used in M0.0NSHOT. As well, by 2020, Allbirds became the first fashion brand to label products with carbon footprint and years later… report a partnership with Adizero.
Adizero x Allbirds was the lowest carbon shoe in the world; and in that year, it only made Allbirds eager to create a net zero carbon shoe.
“Creating a net zero carbon shoe that is commercially viable and scalable is the culmination of our entire back-catalog of work. M0.0NSHOT isn’t a silver bullet for the climate crisis — it’s a proof-point that, when we take sustainability seriously, and are laser focused on carbon reduction, we can make incredible breakthroughs,” –Tim Brown, co-CEO of Allbirds.
The achievement Allbirds made to reduce trainers’ footprint was made possible by the next 5 points:
*Methane: the greenhouse gas sheep release when they burp.
Allbirds has been working for several years to reduce its carbon footprint and now they have changed the industry with the world’s first carbon-neutral shoe. With Moonshot, the company has accomplished a breakthrough by reaching a carbon footprint of 0.0 kg CO2e without leaning on a single carbon reduction.
“The company has committed itself to reducing the carbon footprint of its products to below one kilogram and its overall footprint to ‘near zero’ by 2030!”- Tim Brown said in an interview to Design Wanted.